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COPD – Living with the condition

Published: 4th April 2019

Animated cats, squirrels and pigeons have been sharing their experiences of living with and treating Chronic Obstructive Pulmonary Disorder (COPD) in Greater Manchester as part of a new engaging video from Aardman.

The Academy® Award-winning studio, who created “Wallace & Gromit”, “Shaun the Sheep” and “Creature Comforts”, have used testimonials collected from real patients and clinicians to create a unique film designed to raise awareness of COPD and give patients a voice and chance to improve care for the next patient.

The film sees COPD patients discuss their symptoms, their experience of living with the condition and why it is important for patients to have a voice in their care – all while animated as a variety of animals and pets.

It also encourages other patients to have their say on their care as part of a new pilot feedback project, “Rate My Inhaler” currently running in Greater Manchester as part of a wider COPD programme.

Health Innovation Manchester, the organisation responsible for accelerating proven innovation into Greater Manchester’s health and social care services at pace, has worked in collaboration with healthcare company GSK and iWantGreatCare (iWGC), the world’s largest independent patient feedback platform, for the project.

The service offers patients the chance to rate and review not only the care they received from their clinicians, but for the first time, review their prescribed COPD maintenance inhalers.

The ambition is to ensure that patients have a voice to inform their health system, in turn leading to greater patient participation in how their care is provided in Manchester.

Patients who provide feedback will also have the chance to become animated as an Aardman character and share their experiences and how the project has made a difference.

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